STORESPINNER (eCommerce suite/Shoping Cart)

• About StoreSpinner spotLight™
  
  We know that a successful e-commerce site is not created from a pre-fab design template and a few quick modifications to an “off-the-shelf” shopping cart package. Our design staff has had years of experience in creating custom, original graphics; and since our proprietary e-commerce engine, StoreSpinner backStage™, was built by our own technical staff, we are able to tweak every aspect of your online store. Everything from your customer’s retail experience to the way you process orders and manage inventory can be fine-tuned to suit the dynamics of your business model.
  
  
• StoreSpinner spotLight™

  StoreSpinner spotLight™ is more than just a shopping cart. It is a unique platform for marketing, showcasing, and selling your products and services. Features that will set your e-commerce presence apart from the rest are:

  • Multiple product views
    
    
  • Unlimited number of product options and variations
    
    
  • Customer driven product reviews & favorites
    
    
  • Accept coupons & gift certificates
    
    
  • Present custom “landing pages” for your leads
    
    
  • Embellish product/service pages with dynamic multimedia such as streaming audio, video, or Flash applets
    

backStage™

StoreSpinner backStage™ is a user-friendly, modular and robust web-based administrative back-end, which will provide you with all of the tools necessary to effectively manage every aspect of your store. The core components of backStage™ are the inventory management, customer management, order-processing/logistics and lead generation/tracking modules.

• Inventory Management

At the heart of backStage™ is a powerful inventory management system, which allows you to easily add, remove and modify items in your product catalog. Employing an intuitive user interface, the inventory manager gives you control over the all product attributes, including weight, pricing (normal and sale), product imagery, HTML descriptions, taglines, catalog placement (categorization), and options (color, size).

• Customer Management

Use this module to generate and send marketing email to your customers, to create and modify special customer groups (for discounts and other incentives), and as a useful customer service tool to track customer order and account history.

• Order Processing/Logistics

backStage™ provides all the functionality needed for receiving, processing, and shipping orders. The order-processing module tracks an order’s status throughout its progress from placement to shipment – and beyond: it will even handle returns and RMA orders. All important order attributes are stored with every order, including shipping/billing information (names, addresses, phone numbers, emails), payment information (charges, chargebacks, order balance), lead information (where the order came from), and related orders. Furthermore, all order information can be updated right from the back-end interface, giving your customer service staff a powerful tool to assist customers wishing to create, change, or cancel orders by phone or email. All changes to the order are logged to the order history with a time/date and username stamp.

backStage™ will integrate with your existing shipping and credit-card processing systems. It is currently compatible with UPS and FedEx online shipping/tracking gateways, and with the Verisign, Cardservice, and Paymentech merchant gateways, but can be easily expanded to work with any system you may have in place.

• Lead Generation/Tracking

To spread the word about your unique product line, backStage™ includes integrated export formats for all of the major shopping search engines, including Yahoo! Store, Pricegrabber.com, Bizrate, DealTime, CNET Shopping, and NexTag.com. All orders store lead tracking information, and powerful reporting tools integrated into backStage? collect this information into graphical and numerical formats, making it easy for you to identify which of your marketing campaigns have proven most successful.

• ebay Integration

Turn any item in your inventory into an ebay auction, right from within the backStage™ application interface. backStage™ taps directly into the ebay API, allowing you to track all your current auctions and analyze your auction history to fine-tune your ebay marketing programs. Auction wins are automatically imported into the backStage™ order processing module, so you do not have to manage your ebay order fulfillment and logistics separately from the rest of your business. backStage™ even provides a secure checkout screen that allows your auction winners to enter their billing and shipping information right on your site, so your ebay customers are integrated automatically into your Customer Management module.